The goal was to create a visual identity & logo for an electric bass manufacturer brand: Basstain.
The name of the brand; whose origin is the mixture of two words "Bass + Sustain" gave me the direction of the whole project.The base materials for the manufacture of the electric basses are wood and metal, which were key in the graphic solution for the brand.
The color palette emerges from the essence of wood and chrome metal.
I chose an analog harmony to create a more sophisticated environment and reduce the high contrast produced by mixing black and white.
